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Blast Motion Takeover


Based in Carlsbad, California, Blast Motion is defining the future of personalized wearable motion capture technology. By seamlessly identifying and integrating real-time motion metrics with video highlights, Blast Motion innovations create a contextually rich user experience that enhances the way people capture, share and compare life’s actions.


Objective:
Leverage Blast Motion’s top tier sponsored athlete ambassadors including skateboarder Greg Lutzka and Miami Heat basketball player James Ennis.

Strategy:
Have both athletes host a Twitter and Instagram takeover on Blast Motion’s social media platforms.


Results:
Both the #LutzkaTakeover and #EnnisTakeover produced over 2 million social media impressions. It also increased Blast Motion’s Instagram following by 50%.

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