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ModernMom & The Learning Experience #LearnPlayGrow Twitter Party

The Learning Experience® is the nation’s fastest growing Academy of Early Education for children ages six weeks to six years old. They prepare children academically and socially via innovative scholastic and enrichment programs such as the L.E.A.P.® curriculum, a cutting-edge proprietary approach to learning which has 9 out of 10 of its children entering Kindergarten already reading.

Objectives:

  • Increase brand awareness among The Learning Experience’s target audience
  • Educate the target audience on The Learning Experience offerings and proven results


Strategy:

Partner with national mom and lifestyle blog ModernMom and create a narrative to highlight The Learning Experience. Prizes of $100 Visa gift cards were awarded to incentivize participation.

Results:

The #LearnPlayGrow Twitter Party produced over 8,000 tweets, reached 67 million Twitter accounts and increased The Learning Experience’s followers by 20%.

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