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Prestige Cosmetics #BacktoBlack Twitter Party

Prestige Cosmetics epitomizes premium quality beauty products with undeniable value. Their unique range of cutting-edge, high quality and luxurious product formulations are highly effective yet skin-friendly.


Objectives:

  • Launch Prestige Cosmetic’s new Back to Black eye makeup line
  • Increase brand social mentions and engagement
  • Drive website traffic


Strategy:

Partnered with beauty blogger Clumps of Mascara to host a Twitter Party. During the Twitter Party messaging was solely focused on the new line and even had trivia questions about the products to drive fans to the website to gain answers.


Results:
The #BacktoBlack Twitter Party was the #1 trending topic nationally and increased Prestige’s Twitter following and its engagement rates.

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