Prestige Cosmetics #PolishedPals
Prestige Cosmetics epitomizes premium quality beauty products with undeniable value. Their unique range of cutting-edge, high quality and luxurious product formulations are highly effective yet skin-friendly.
Objective:
Increase visibility and social chatter regarding Prestige’s new Wondergloss Nail Lacquer line
Strategy:
Partnered with local nail designer I Heart Nail Art to host a Facebook engagement campaign. The campaign was centered around Best Friend’s Day to increase the campaign’s reach. To double exposure each entrant had to tag their bestie in the comments in order to be entered for a chance to win the Wondergloss prize pack.
Results:
The campaign increased Prestige’s Facebook following and tripled its engagement rates.
